The Tour de Tech

MKTG / Braintree

 

In a unique urban partnership, MKTG alongside Havas, Braintree (a PayPal Service), Crispin Porter & Bogusky, and Buzzbike, a cycling start-up, launched The Braintree Tour-de-Tech.

Tour-de-Tech is a Braintree sponsorship which gives app-connected bikes to 50 employees from some the fastest growing, high potential e-commerce businesses in London. For six months, individuals track their city riding data via the customised app, competing for rewards and prizes.

Buzzbike is the world’s first free, urban cycling scheme and uses digital technology to provide an enriched user experience. It reduces pollution and congestion by encouraging cycling, whilst collecting journey data and audience insight.

 

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