ITV AdSync+ - A Global First Connecting Live TV & Online Sharing

the7stars / RadiumOne

 

TV advertisers today face the major challenge of declining advertising recall and awareness rates. We decided the key to solving the second-screen conundrum was to turn this negative from a TV ad-viewing perspective into a positive that brands’ could harness.

RadiumOne approached ITV, the UK’s largest broadcaster in our quest for a unique cross-device solution.  Any collaboration had to harness the enormous scale of ITV synched to RadiumOne’s data-driven programmatic technology platform.

Driving an impressive additional reach of 36.8 million consumers on second screens across 2016.

 

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