Costa Cortado

Zenith / Costa

 

Cortado coffee was identified as Costa’s hero product to drive the new brand message among its customers inorder to continue building coffee credentials as well as product awareness and footfall. 
Zenith leveraged multiple layers of targeting and various creative formats and messages to achieve three mainKPIs: reach, CTR and engagement simultaneously. We took advantage of the great scale using standardcreative formats programmatically, layered on with spinning cube formats to drive engagement andcomplemented the campaign with geo-fencing areas on Costa and its competitors’ customers.  
The overall campaign achieved a massive 200% uplift in performance compared to the CTR benchmark.

 

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