Categories

Overall criteria

The Awards are looking for work that demonstrates stand out creativity combined with proven effectiveness for the client.


The categories are divided into 3 main groups – Disruptors/Collaborators/Pioneers.  See the list of categories and criteria for each category below.


This set of categories is for projects that change the status quo and have innovation at their heart. The categories in this group are:

Best use of experiential technology

Most effective programmatic creative

Best attribution study

Most creative personalisation

International technology-powered campaign of the year

Most effective use of AI

Awarded to stand out working relationships between agency/client/tech provider.

Agency/tech collaboration of the year

Integrated campaign/technology of the year

These categories are for work at the forefront of change and development, changing the way the industry works.

Tech for good award

Breakthrough technology award

Customer experience award

Best use of customer insight

Proximity marketing campaign of the year

Best audience engagement

Website Menu